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How to Include a Company or Contact List in Your Target Audience (or Exclusion Audience)

Updated over a month ago

Introduction

You can upload a list of contacts or companies to create a more precise and effective target audience for your campaigns. This guide explains the file requirements, data fields, and upload best practices to ensure the highest match accuracy.


Uploading a Company List (Download company template)

  1. Prepare your file:

  2. Check file requirements:

    • Recommended minimum: 1,000 companies

    • Best performance range: 10,000–300,000 companies

    • File size limit: 20 MB

  3. Include key identifiers:
    Include at least one of the following:

    • Company name

    • Company website

    • Company email domain

    • LinkedIn page URL

    • Stock symbol

    Tip: For best match results, include both the company name and website.

  4. Optional targeting enhancement:

    • If your list is smaller than 1,000 companies, you can expand targeting using LinkedIn’s criteria such as industry or company size.


Uploading a Contact List (Download contact template)

  1. Prepare your file:

  2. Check file requirements:

    • Recommended Minimum: 10,000 contacts

    • Minimum to upload: 300 contacts (LinkedIn won't let you upload under 300 contacts)

    • Maximum: 300,000 contacts

    • File size limit: 20 MB

  3. Include key identifiers:
    Include at least one of the following:

    • Email address

    • First and last name

    • Mobile device ID

    • Google user ID

    Tip: Add extra fields like company, job title, or country to improve match accuracy.

  4. Review data sensitivity:

    • Your contact list must not contain health information or sensitive personal data.

    • By uploading, you certify that your data complies with privacy requirements.

  5. Share your list:

    • Send the CSV file via email to your campaign representative at Relevize


Notes and Best Practices

  • Ensure your file has a clear header row.

  • Double-check that email domains and URLs are formatted correctly.


LinkedIn Processing Time

  • It takes LinkedIn 48 hours to process a new list before it can be used in a campaign. Please keep this in mind when thinking about your goal launch date.

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